Cannabis and the digital age: Influencers shaping the industry

With the average person spending around 2 hours and 24 minutes daily on their chosen platforms (Kemp, 2024), social media has become a major source of income for all sorts of influencers—including cannabis-centric individuals and businesses. This article delves into the diverse expertise of cannabis influencers, spotlighting ten individuals creating engaging weed-themed content.

What is a cannabis influencer?

Whether informational or commercial—or often a blend of both—a cannabis influencer is someone who uses their social media platforms to spotlight cannabis topics, from industry developments, to arts and culture, to hands-on product reviews and recommendations.

Typically, cannabis influencers share their expertise by helping their audience make informed decisions about cannabis use, products, and cultivation, influencing their purchasing decisions either directly or indirectly.

Where can you find cannabis influencers?

Whether you prefer the short-form videos on TikTok, the in-depth analysis of YouTube, or the content offered by X, Instagram, or Facebook, you'll no doubt find a selection of cannabis influencers to suit your style.

Influencers shaping the industry

Now that you’re up to speed on cannabis influencers, let’s highlight some individuals that deserve your attention. We've compiled a list of 10 people shaping the industry through their social media presence. From meme-heavy pages to reviews and advocacy, there's plenty to explore.

Koala Puffs

Koala Puffs, aka Anjela, is a cannabis influencer and entertainer who has a significant presence on multiple social channels. From Instagram memes to regular streams on Twitch (including wake-and-bake sessions), Koala Puffs has built a sizeable following of fun-loving cannabis enthusiasts. Koala Puffs samples a variety of cannabis products live on her channel and has collaborated with brands like King Palm to produce signature hemp cones, complete with a tinge of apricot flavour. Whether you love stoner memes or want to sign up for one of her live events, Koala Puffs is sure to keep you entertained and informed!

Zamnesia (@zam.nesia)

The Cannawitch

Hailing from New York City, The Cannawitch (real name: Jackie Conroy) is an influencer who advocates for the use of cannabis in the field of nutrition. Found on Instagram and on her blog, The Cannawitch gives you an inside look at the budding cannabis scene in the Big Apple—so you don't have to be an NYC local to get immersed in the cannabis culture and products on offer there. However, if you do find yourself in the city that never sleeps, you can always head to one of The Cannawitch's High Garden experiences and sample some of the best cannabis products around!

Steve DeAngelo

A known figure throughout the cannabis community, Steve DeAngelo is an American activist, educator, and voice for cannabis reform in the United States. Often dubbed the “Father of the Legal Cannabis Industry”, DeAngelo’s presence as an influencer focuses mainly on cannabis in politics, science, and culture—but not without some lighthearted moments. One of his greatest contributions is creating the Last Prisoner Project, which seeks to clear criminal convictions related to cannabis use. Whether through his official website, Instagram account, or his podcast Radio Free Cannabis, you can find D’Angelo speaking “highly” of his beloved plant.

Zamnesia (@zam.nesia)

Jessica Kueb

Jessica Kueb is an LA-based influencer who has been creating cannabis-based content since 2013. Actively sharing her passion for all things green, Kueb (aka pothead.princess) has built a substantial following thanks to her diverse content. Alongside product reviews and advocacy, Kueb shares insights into her personal weed journey—including her decision to transition from taking prescription medication to using cannabis. Her engaging personality, combined with an authentic approach, makes Jessica's place on our list of cannabis influencers a no-brainer.

Seth Rogen

Widely known for his comedic movie roles, starring in films such as Pineapple Express and Superbad, Seth Rogen is no stranger to cannabis culture—in fact, he’s helped shape it. Recognised as one of the most prominent advocates and entrepreneurs in the industry, Rogen has long used his platform to normalise and celebrate cannabis culture. He even collaborated with friend and screenwriter Evan Goldberg to create a cannabis and lifestyle brand, Houseplant. Launched in 2019, Houseplant offers high-quality cannabis products, smoking accessories, and carefully curated strains—all with great artistic appeal!

Zamnesia (@zam.nesia)

Lizzy Jeff

As a cannabis influencer who blends art, advocacy, and spirituality, Lizzy Jeff takes a more holistic approach with her content. Based out of Los Angeles, she is also the founder of Zen & Kush, a movement and event series that blends cannabis with meditation, sensuality, and community building. Her Instagram and other digital platforms serve as a hub for her followers to learn all about sacred cannabis rituals, wellness, and personal growth. Lizzy Jeff stands out as a transformative force in the canna-influencer community as she continues to lift the plant to new cultural and spiritual heights.

Wolf Stoner Queen (Krys Wolf)

Known throughout the cannabis community as the Wolf Stoner Queen, Krys Wolf is a distinguished professional hand roller and content creator based in New York City. While her expertise lies in crafting meticulously designed joints and blunts, Wolf is also an active content creator and entrepreneur with a sizeable following from all over the world. She even operates her own brand, Krys Wolf Designs, blending creativity with culture and elevating the art of cannabis consumption. Wolf also often collaborates with brands and events, bringing cannabis to the forefront of the East Coast.

Kush No Ketchup

Kush No Ketchup is a YouTube channel created by an Illinois medical cannabis patient whose content mainly focuses on reviews of strains, cartridges, and other cannabis products and accessories. The channel offers in-depth analyses of each product, helping viewers to determine which products are most suitable for them. Kush No Ketchup's content is approachable, honest, and enjoyable as you get his first-hand experience of consuming the product from start to finish (including the resulting high), culminating in a lighthearted conclusion where he offers his candid opinions. With an active presence on Instagram, Kush No Ketchup is community-centric and posts regularly—don't miss out!

Zamnesia (@zam.nesia)

Cannabev

Documenting his journey of integrating cannabis into his daily life, Cannabev is a cannabis influencer and vlogger who provides an educational and entertaining look at cannabis products and their potential benefits. Aiming to create a resource for avid cannabis consumers and the cannabis-curious alike, Cannabev regularly uploads a wide variety of videos covering reviews, experiences, interviews, and more. Not just on YouTube, Cannabev can be found on Twitter and Instagram, and even hosts a Patreon page that gives subscribers patron-only content that cannot be found anywhere else. For a fun yet informative look at cannabis, make sure you check out Cannabev.

Zamnesia (@zam.nesia)

Sarah Jain

Rounding off our list of cannabis influencers is Sarah Jain. Referred to as the “Cannabis Cover Girl”, and taking the title of “Hash Sommelier”, this prominent figure in the weed community is celebrated for her contributions as a model, educator, and advocate. Her content intertwines a passion for cannabis with education and lifestyle content. She also offers workshops and provides online courses that delve into a wide range of cannabis-related topics, from navigating the legal landscape to cultivation techniques. Jain also collaborates with numerous cannabis companies, bringing various products and brands to the forefront of her content.

High-profile highs

There you have it—ten influencers highlighting the cannabis plant in unique ways. But all share a common reverence and appreciation for it, and seek to promote the plant in a positive light.

Regardless of your preferred social platform, you’re likely to find an influencer that speaks to your experience as a cannabis consumer. And we've only just begun to scratch the surface, as there are many more weed industry influencers emerging all the time. Have a favourite influencer we haven't mentioned? Or, have we inspired you to start your own weed influencer journey? Let us know! Perhaps you’ll be the next big thing on cannabis social media.

Adam Parsons

Professional cannabis journalist, copywriter, and author Adam Parsons is a long-time staff member of Zamnesia. Tasked with covering a wide range of topics from CBD to psychedelics and everything in between, Adam creates blog posts, guides, and explores an ever-growing range of products.

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